s the madness dies down following the launch of VFILES and Justin Bieber's collaboration, and their SoHo pop-up event a few weeks ago, VFILES released a recap video of the hype for those who missed it. On their VFILES LOUD! channel, VFILES personal shopper Rox Brown and VFILES buyer Danielle Greco give us a glance at the heaps of Beliebers lined up down Mercer Street, a peek into the pop-up itself, and some special looks at the VFILES x Bieber pieces themselves. In Supreme-esque fashion, fans had been lined up for the drop overnight - some of them even slept in their cars outside the shop. Stuck somewhere between streetwear hypebeasts going weak over gothic typefaces and yung Beliebers hoping to catch a glimpse of the man himself, the eclectic crowd sings Bieber's "Sorry" to the VFILES camera as they wait their turn. They fittingly renamed Mercer Street "Bieber Town" for the day.
All in all, "it was lit."
VFILES is available exclusively at select retailers worldwide, including Colette Paris, Opening Ceremony New York, and D-Mop Hong Kong.
#fashion #vfiles #justinbieber
