Marcelo Burlon released his County of Milan Fall Winter 2016 lookbook just a few weeks ago. A few days ago, he released a campaign video to accompany the psychedelic collection. The video for his Menswear Fall Winter 16/17 collection is so beautifully filmed and so varied that it could encourage nearly anyone to shop Marcelo Burlon. Not only is it ethnically diverse (of course), but the models also vary in age, gender, personal style, and more. From dreadlocks, to piercings, to feathers, and more, the video is not only an emblem of self-expression, but also an indication of modern-day fashion’s versatility. It’s quite cool to imagine that Marcelo Burlon County of Milan, a rather bold fashion brand, could be worn by people of different ages, from different backgrounds, and with different identities.

The video is filmed by Alessandro Dotti and Andrea Barosi, with styling by Grazia Italia stylist Ilaria Norsa, and creative direction by Burlon himself.

Marcelo Burlon is available exclusively at select retailers worldwide, from Colette in Paris, to Dover Street Market in Beijing, to D-mop in Hong Kong.

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