“PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
As puma's newest celebrity designer, Selena Gomez has joined the brand for a long-term partnership - except product design and marketing campaigns. The brand continues to work in collaborative projects with Rihanna, growing its women's division.